Details
More than 100 years ago the brothers Adolf ("Adi") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book presents a visual review of the adidas shoe through almost 200 models.To further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up the "adidas archive", one of the largest, if not the largest archive of any sports goods manufacturer in the world—which photographers Christian Habermeier and Sebastian Jäger have been visually documenting in extreme detail for years.Shot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. It’s all here, unmanipulated and captured in extremely high resolution—and with it comes to light the personal stories of each individual wearer. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; custom models for stars from Madonna to Lionel Messi; collabs with the likes of Pharrell Williams, Raf Simons, Stella McCartneyor Yohji Yamamoto; as well as the brand’s trailblazing techniques and materials.Accompanied by expert texts, each picture tells us the why and the how, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also first-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today.
Returns Policy:
To be eligible for an exchange/refund, items must be returned in the original packaging within 14 days of purchase. We will not accept returns on any item(s) with tags removed or signs of having been worn.
Step 1:
Please contact us via email at info@thecasualfactory.com
Step: 2
All returns must be delivered to:
CASUAL FACTORY - Niblock Logistics Solutions Ltd
Unit 8 Gatwick Business Park,
Kennel Lane, Hookwood
Surrey
RH6 0AH
UK
FREE Returns on orders over £150 (UK Orders)
If you require a refund, this will be processed via your original payment method. Please allow up to 15 working days for any refunds to appear in your account.
Both UK and International customers can return their order for an exchange, and once received we will swap over and send out the new item FREE of charge.
